iPod Information

On September 12, 2006, Apple announced the release of the second generation iPod Shuffle, calling it “the most wearable iPod ever”. First shipments of the unit were slated for an October 2006 arrival, but actually started shipping on Friday, November 3, 2006The new generation featured a lone 1 GB model at US$79, GB£49, CA$89, AU$119 or €89 (France) in a silver brushed aluminum case similar to the second generation iPod nano and the older iPod mini. The new model is less than half the size of the first generation model at 41.2 x 27.3 x 10.5 mm (1.62 x 1.07 x 0.41 in), and is reminiscent of the iPod radio remote available for iPod nanos and 5th generation iPods. Apple branded it as the “world’s smallest MP3 player”. This size includes the new built-in belt clip; the actual unit itself is thinner, with the entire device weighing only 15.5 g (0.55 ounces). The power and shuffle/no shuffle switches were also separated into two controls to prevent accidental choice of shuffle when that may not be the desired mode of operation. The formatting of the iPod itself is new to Apple, as the 2G (2nd Generation) shuffle will only format itself to FAT32. iTunes issues a warning that the iPod is incorrectly formatted if brought to the Macintosh format HFS+. All previous iPod models have allowed the usage of either the Mac format or the PC format.

Released on January 11, 2005, the first generation iPod Shuffle was designed to be easily loaded with a selection of songs and to play them in random order. According to Apple, owners of existing iPods had often left the music selection to “shuffle”, and the new iPod Shuffle was a way of implementing that in a much more cost-effective fashion. It relies on the use of an “autofill” feature in iTunes, which can select songs at random from a user’s music library (or from a specific playlist) and copy as many as will fit into iPod Shuffle’s memory. It can hold up to 240 songs (1 GB model, based on Apple’s estimate, of four minutes per song and 128 kbit/s AAC encoding). It used the SigmaTel STMP35xx System On a Chip, a flash memory IC, and USB rechargeable Lithium cell.It lacks the trademark display, scroll wheel, playlist management features, games, address book, calendar, and notes capability of earlier iPods, and cannot be used with iSync. In addition, due to its lower processing power, it is incapable of playing Apple Lossless and AIFF audio files, unlike other iPod models. The iPod Shuffle has a better bass response than 4th generation iPod, according to one review published days after its release The first generation shuffle weighed 0.78 ounces.

The iPod Shuffle is a digital audio player designed and marketed by Apple Inc (as iPod shuffle). It is the budget model in Apple’s iPod family. It was announced at the Macworld Conference & Expo on January 11, 2005, using the tagline “life is random.” Instead of storing data on a hard disk, it was the first iPod to use flash memory. The current second generation model weighs about 15 grams (0.55 ounces). It was introduced in September 2006 along with the revamped fifth generation iPod Classic and second generation iPod Nano. The iPod Shuffle is the smallest device made by Apple.

Apple updated the Nano again on September 5, 2007. The third-generation Nano features a 2-inch (51 mm) QVGA (320×240) screen and a shorter, wider, heavier design, with new colors. New features include browsing via Cover Flow, a new user interface, video playback, and support for new iPod Games. Users must repurchase games bought before a month prior to the debut of the new iPod as they are not supported. The Nano was announced in a 4 GB version at US$149 (UK£99.99) coming only in silver, and an 8 GB version at US$199 (UK£129.99) coming in silver, turquoise, mint green, black and Product Red. The battery lasts for approx. 24 hours on audio playback and approx. 5 hours on video playback. On January 22, 2008, Apple released a pink version of the 8GB iPod Nano.

Combining elements from previous generations of the iPod Nano, the third-generation Nano has an aluminum front plate and a stainless steel back plate. The Nano also sports a new minimalistic hold switch, similar to the iPod shuffle’s power switch, which has been moved to the bottom of the player. The 2-inch (51 mm) screen has the smallest dot pitch of any Apple product, having the same pixel count as the 2.5-inch (64 mm) display of the iPod classic.

On October 6, 2007, Apple released a firmware update (1.0.2) via iTunes that is said to improve Cover Flow and yield faster menu navigation.The update was also released for the iPod classic. On November 28, 2007, Apple released another firmware update (1.0.3) via iTunes, which included unspecified bugfixes. January 15, 2008 saw the release of version 1.1, which added support for iTunes movie rentals, music song lyrics support and included more unspecified bugfixes. In May 2008, Apple released update version 1.1.2. In July 2008, Apple released update 1.1.3.

On September 12, 2006, Apple updated the Nano line. The second-generation Nano features scratch-resistant, anodized aluminum casing like the earlier mini’s design; the multiple color choices (silver, green, pink, blue, and black) mirror that of the mini as well. However, unlike the second-generation mini, the button labels do not match the color of the Nano. Instead, they are gray, like the first-generation mini, except for the black iPod which has a black click wheel. The second-generation Nano features “a brighter, more vibrant display”, a battery life upgrade (from 14 to 24 hours), and doubled storage sizes with the new 2, 4, and 8 GB models (compared to the previous 1, 2, and 4 GB models). The second generation iPod Nanos also support gapless playback of audio files, a new search option, and a 40% brighter screen. The 2 GB model is available in silver only. The 4 GB was initially available in green, blue, silver, or pink. The 8 GB model was initially only available in black but Product Red was later added. Apple claims that the second generation iPod Nano’s packaging is “32% lighter and uses 52% less volume than the first generation”, thereby reducing environmental impact and shipping cost at the same time.

On October 13, 2006, Apple announced a special edition iPod Nano Product Red, with a red exterior and 4 GB of storage. For each red iPod Nano sold in the United States, Apple donates US$10 to the Product Red initiative, while retaining the regular price of US$199.On November 3, 2006, Apple introduced a red 8 GB model, due to “outstanding customer demand”, while also retaining the US$249 price point of the black model with an equally large storage capacity.

In Australia, an iPod Nano flamed up while being charged on a PC. Since the limited warranty was over, the consumer was not able to get a replacement right away.

Another iPod incident happened in the Hartsfield-Jackson Atlanta International Airport while a man was working in the airport. His iPod Nano set his pants on fire. Apple Inc. refused to release a statement regarding this issue.

In addition, an iPod Nano sparked in Japan in January while it was still recharging.Although no one was injured during the incident, Apple Inc. is currently investigating it.

The initial consumer response to the iPod Nano was overwhelmingly positive and sales were heavy. The Nano sold its first million units in only 17 days, helping Apple to a record billion-dollar profit in 2005.

Apple’s release of the iPod Nano as a replacement for the iPod mini was viewed by many as a risky move. Steve Jobs has argued that the iPod Nano was a necessary risk since competitors were beginning to catch up to the iPod mini in terms of design and features, and believed the iPod Nano would prove to be even more popular and successful than the iPod mini.

Within days of the Nano’s release, some users reported damage to the Nano, suggesting that the LCD screen had become so scratched that it was unreadable, even when the backlight was on. Many have reported fine scratches on their Nano caused by microfiber cloths. Other owners reported that their Nano’s screen cracked with no provocation. On September 27, 2005, Apple confirmed a small percentage (”less than 1/10 of 1 percent”) of iPod Nanos shipped with a faulty screen and agreed to replace any Nanos with cracked screens, but denied the iPod Nano was more susceptible to scratching than prior iPods. Apple started shipping iPod Nanos with a protective sleeve to protect them from scratches. In October 2005, a class action lawsuit was filed against Apple, with the plaintiffs seeking reimbursement for the device, legal fees, and “unlawful or illegal profits” from sales of the iPod Nano. Lawyers for the plaintiffs claim that the devices “scratch excessively during normal usage, rendering the screen on the Nanos unreadable, and violating state consumer protection statutes”. Similar lawsuits were later filed in Mexico and the United Kingdom. Some commentators such as BusinessWeek’s Arik Hesseldahl have criticized the lawsuits. Hesseldahl dismissed them as “stupid” and suggested that they benefitted “no one but the trial lawyers,” but also suggested that Apple could have avoided litigation by offering “full refunds on unwanted Nanos” instead of charging a re-stocking fee and lengthening the return period from 14 days (when purchased through Apple retail or online) to 30 or 60 days.

The iPod Nano uses general-purpose integrated circuits (IC) instead of smaller, low-cost custom-developed chips, possibly to reduce time-to-market. This design, however, increases the number of electronic components and increases the cost. Japanese engineers estimated the component cost of the 2 GB Nano as between JP¥22,000 and JP¥27,000 (US$185-US$227), which was high compared to the retail price of JP¥21,800 (US$183) at the time. The cost of 2 GB NAND flash memory was about JP¥14,000 (US$118). Apple also opted for the 0603 (1.6×0.8 mm) surface mount technology which was just beginning widespread use in mobile phones in 2005. The iPod Nano uses a PortalPlayer PP5021C “system on a chip” with dual embedded 80 MHz ARM 7TDMI processors.

Testing by technology-enthusiast website Ars Technica has shown that even after being sat on, dropped by a jogger, dropped four times from a car moving at various speeds, then being driven over twice by the car, and finally dropped from nine feet onto concrete, the unit’s screen was damaged but it could still play music. The unit finally stopped playing music after being thrown 40 feet (12 m) into the air and landing on concrete

Development work on the design of the iPod Nano started only nine months before its launch date The Nano was launched in two colors (black and white) with two available sizes: 2 GB (roughly 500 songs) for US$199 and 4 GB (1000 songs) for US$249 On February 7, 2006, Apple updated the lineup with the 1 GB model (240 songs) sold at US$149 Apple also released some accessories, including armbands and silicone “tubes” designed to bring color to the Nano and protect it from scratches, as well as a combination lanyard-earphone accessory that hangs around the neck, and avoids the problem of tangling earphone cords.